Saturday Oct. 22nd 8am-6pm

DAY 1 SEMIFINALS: Education + Prep + Pitch

*Please Note: Only the top 10 applicants will be admitted to the semifinals*

This is an all-day battle event that includes training, mentorship, preparation, practice pitches and final pitches.

1.0 | Education (9am-3pm) – Each applicant will go through a series of Six Training Modules designed to take through the main areas of growing and scaling their startups. During these 45 minute modules with mentors, each team will tweak and fine tune their pitches and slide decks in prep for pitching to judges later that afternoon.

2.0 | Preparation (2-3pm) – After gaining key knowledge in module training from their expert Mentors, applicants will then apply what they’ve learned by practicing their pitches to mini panels one last time before pitching to judges.

3.0 | Pitching (3-6pm) – After being empowered in 1.0, equipped in 2.0 applicants will now battle it out with their final pitches in 3.0 to Allen Nance and Paul Judge. From these final pitches, Allen and Paul will pick the Top 5 to battle it out on Day 2 October 27th.

Pitch Flow:

  1. 6 min. pitch
  2. 10 min. Q&A

Thursday Oct. 27th 6-10pm

Day 2 FINALS: Pitch + Pick + Win!

The Battle commences. Now, the top 5 applicants have been selected and will compete head-to-head in the final pitch-off. This event is open to the public, press, friends, and family. The top pick will go on to receive $100,000 investment to fund their idea into a company!

5pm | Sign-In/Check-In for All RSVPs – We are expecting at least 450+ people to attend this first ever Atlanta Startup Battle. It is vital that you arrive by 5pm in order to get signed in and get a seat. 

6-8pm | Final Round Begins – Each final applicant will get the following time to pitch and field questions: (times are sharp, buzzer will sound at 5 min.)

  1. 5 min. to pitch
  2. 7 min. for Q&A by Judges

8-9pm | Judges Deliberation – The judges will have one hour to make a final decision and pick the Winner!

9-10pm | Announce Winner/After Hours Party – The moment everyone’s been waiting for. The Winner is announced LIVE followed by an after hours party!

Education Modules

Module 1: Go to Market

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as product-market fit, pricing, and distribution.

Module 2: Business Development

Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities within and between organizations. It is a subset of the fields of business, commerce, and organizational theory. For ASB, business development specifically involves the overall development of an actionable business model and plan, launch strategy, revenue model, sales & marketing approach, and more.

Module 3: Technology

Technology development studies and discovers what technology is required to develop, design, and implement the building of the product or concept.

Module 4: UX

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

Module 5: Fundraising

Fundraising is an art. Every piece of the artist’s tools needs to be polished and well balanced for a successful raising of capital.

Fundraising takes work. It takes effort, time, and an investment in thinking and taking the small actions that can create big results. Aside from the right mindset and expectations, successful fundraising takes making connections, marketing, and proving yourself and the product. It takes strategically rolling out and executing a plan. Often, that requires help.

Module 6: Pitching 101

A business pitch is a presentation by one or more people to an investor or group of investors to persuade them on the validity of an idea or business concept. A successful pitch has multiple layers. If investors and judges are honest, most pitches are worse than sub-par. Therefore the key is speaking clearly, telling what problem or pain point you are solving, connect with the audience through story, and finish with your bold ASK. Nailing these aspects well will make your pitch stand out above the rest.