Saturday Oct. 22nd 8am-6pm
Thursday Oct. 27th 6-10pm
Module 1: Go to Market
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as product-market fit, pricing, and distribution.
Module 2: Business Development
Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities within and between organizations. It is a subset of the fields of business, commerce, and organizational theory. For ASB, business development specifically involves the overall development of an actionable business model and plan, launch strategy, revenue model, sales & marketing approach, and more.
Module 3: Technology
Technology development studies and discovers what technology is required to develop, design, and implement the building of the product or concept.
Module 4: UX
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
Module 5: Fundraising
Fundraising is an art. Every piece of the artist’s tools needs to be polished and well balanced for a successful raising of capital.
Fundraising takes work. It takes effort, time, and an investment in thinking and taking the small actions that can create big results. Aside from the right mindset and expectations, successful fundraising takes making connections, marketing, and proving yourself and the product. It takes strategically rolling out and executing a plan. Often, that requires help.
Module 6: Pitching 101
A business pitch is a presentation by one or more people to an investor or group of investors to persuade them on the validity of an idea or business concept. A successful pitch has multiple layers. If investors and judges are honest, most pitches are worse than sub-par. Therefore the key is speaking clearly, telling what problem or pain point you are solving, connect with the audience through story, and finish with your bold ASK. Nailing these aspects well will make your pitch stand out above the rest.