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What is ASB?
ASB is a 2-day pitch competition uniquely designed to tap Atlanta’s creative tech talent to launch something from nothing. Day 1 is an all-day Saturday 4/8 gathering where the top 10 applicants will compete with practice pitches, building pitch decks and fine tuning their ideas. Day 2 is a Thursday evening 4/13 final competition where the top 5 applicants compete for the top position of Grand Prize Winner who gets $100k investment!
Where is ASB?
Located at and hosted by TechSquare Labs, a 25k sq. ft. investment fund and innovation hub space that specializes in launching tech-focused companies.
How do I apply?
Go to “Apply Now” and fill out the form completely. Only completed forms will be entered into the competition.
Why should I apply to ASB?
What is the application process?
- Apply 1/27-3/28/17.
- Applications reviewed 3/28-4/02/17.
- Top winners released in April.
- Competition Part 1, Top 10: Saturday 4/8/17.
- Competition Part 2, Top 5: Thursday 4/13/17. WINNER PICKED and awarded GRAND PRIZE OF $100K!
What is the grand prize?
Yep, you read right: $100,000! So bring a killer idea that will rise above the competition.
Grand Prize Includes:
- $100,000 investment
- 1-year Incubator space at TechSquare Labs
- Access to TechSquare Mentors
- Access to VC investors for next stage of funding
What will Saturday 4/8 be like?
Saturday, April 8, 2017 is a crucial day in this competition. It’s the chance for you/your team to prove your idea to us. What are you building? Will it scale? Is it viable? Do you have IP? What is your product to market fit? What problems are you solving? How will you make money?
We’ll only pick the top 5 ideas from Saturday to compete as finalists on Thursday, April 13, 2017.
9am-12pm – Attend Education Modules
12-1pm – lunch + practice pitches
1-3pm – Build final pitches and slide decks, collaborate with designers
3-5pm – Final Pitches to Investor Judges to decide Top 5 for Thursday 4/13
What will Thursday 4/13/17 be like?
Thursday, April 13, 2017 is Day 2 of the Competition and the final. The top 5 finalists from Saturday, 4/8/17 will compete for the grand prize of $100k and startup space at our innovative TechSquare Labs.
Thursday Schedule – 4/13/17
5-6pm Intros + pitches
6-615pm MC/Host Intro
615-715pm Final Pitches from Top 5
715-830pm Judges deliberate and pick #1 Idea
830-930pm Judges Panel picks #1 Top Pick – $100k Check Awarded!
930pm Cocktail Party + press pics!
What criteria will judges use to score my application?
Judges will score each application by the following criteria:
- The overall viability of the idea
- The overall strength of team
- Team’s knowledge of market
- A rating of the viability of the product/technology
- The product relative to the target market
- Revenue and financing plans
- Overall assessment of the opportunity
How many rounds of judging are there?
Judges will filter applications through the following rounds:
- Online application form (Winners advance to step 2).
- Video pitch. (Winners advance to step 3).
- Acceptance to Day 1 on Saturday, Apr. 8, 2017 (Winners advance to step 4).
- Acceptance to Day 2 on Thursday, Apr. 13, 2017 (Winner gets $100k).
What is an ASB mentor?
Anyone who is an expert in a specific field: business, marketing, branding, product development, product to market fit, graphic design, startups, scaling, R&D, manufacturing, engineering, technology, etc.
We want people who are generous with their knowledge, have a passion for launching ideas and love helping make others great!
What are the mentor benefits?
Knowing that you’re giving your time, energy, passion and expertise to helping others build something from nothing.
We’ll give you a profile on our website including your picture, email, company info. and a link to your LinkedIn and Twitter accounts.
Oh, and we may throw in a Free t-shirt and name badge too. Perks.
How much time is required?
We value your time and schedule. So give as much time as you can.
Day 1 Saturday 4/8: 8am-8pm – Mentors can sign-up for certain time slots as the event gets closer. We recommend if you do come during a certain window, then come between 8-12 or 1-5. Those are times our applicants will be working hard to practice their pitches, perfect their pitch decks and fine tune their ideas.
Day 2 Thursday 4/13: 6-10pm – This is our final pitch night where the top 5 applicants compete for the Grand Prize of $100k. It’s also open to the press and public at large. We’d love for you to stay the whole night. So plan on giving time 5-8pm for final pitch practice and 8-10pm for the presentation and announcement!
Do you have an official press release?
Yes we do. Please fill out our Press Contact form and give us your contact info. and which publication or news outlet you represent.
Do we get special access?
Yes. We offer a Press Pass to all of our Press Contacts. This gives you front row access along with our VIPs for the Final Round Main Event.
Our Day 2 final pitch night on Thursday 4/13 will no doubt be a packed event with applicants, team members, mentors, friends and family. Access to our applicants and judges will be extremely hard. We’ll have to let our team decide which press gets access on a first-come basis.
Please feel free to interview any of our attendees, mentors, visitors or guests.
Do you have any special requests?
Only that you get as much of our space as possible.
Please be sure and use our Atlanta Startup Battle logo and our TechSquare Labs logo in your releases.